What you need to know about Facebook advertising

Yvette Adams, founder and partner of The Creative Collective, multi-award winning business woman, serial entrepreneur and author will share the latest features, tips and tricks to getting the most from your Facebook advertising. There are two sessions available.

Lunchbox Learning Session
(12noon to 1.30pm, $75pp includes lunch and refreshments)

You will learn: 

• What Facebook Business Manager is and why you need it
• Why boosting posts is not necessarily the best way to get results on Facebook
• Why implementing Facebook tracking and conversion pixels on your website is essential
• How you can upload any databases you have on to Facebook and find out who your target audience is
• Why you'd be crazy not to remarket people who visit your website through Facebook advertising
• What power editor is and why you should use it
• Why you have to take a look at Lead Forms on Facebook  

Masterclass
(2.00pm to 3.00pm, $70pp includes afternoon tea and refreshments)

Available only to those who attend the Lunchbox Learning Session, this intensive and practical masterclass is when Yvette Adams will take you through how to craft a highly effective Facebook ad without ever hitting the boost post button, and will show you how to achieve a higher level of targeting.

You will learn: 

• How to craft a highly effective Facebook post
• Your options for sourcing quality images, and testing them for results
• Product placement - when to place your ad on mobile, desktop, instagram or in the newsfeed
• How to select a target audience
• What to spend per post
• How to analyse your results  

Book now. Ticket sales close 14th August 2016.